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REALTOR.com® is Going Global REALTOR.com®, the #1 homes-for-sale website in the United States, has launched a new global site to extend its lead as the world’s largest online destination for real estate listings. REALTOR.com® International will strengthe
2012-01-23
REALTOR.com® is Going Global

REALTOR.com®, the #1 homes-for-sale website in the United States, has launched a new global site to extend its lead as the world’s largest online destination for real estate listings. REALTOR.com® International will strengthen the site’s presence in international markets, attract more international visitors and increase the exposure of U.S. real estate listings currently on REALTOR.com® to global markets. The site includes listings from international data providers, as well as language translation services and currency and unit conversion features to support the needs of international buyers.
Key features of REALTOR.com® International

    All for-sale and rental listings on REALTOR.com® will automatically be displayed on the REALTOR.com® International site, along with listings from international data providers.
    Consumers will be able to search listings in 11 languages: Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Russian and Spanish.
    Visitors' may save their default language, measurement, and currency preferences to facilitate future visits.
    Searches may be made by city name or map search, using a drill-down feature to select a geographical region. Visitors will not need to be familiar with all the local area names to find the property they seek.

Benefits of REALTOR.com® International

To REALTORS® and buyers in the U.S., Realtor.com® International provides:

    True global exposure: The global site will increase visibility of the site around the world and allow millions of Americans buying abroad to view property listings in the familiar REALTOR.com® format.
    A customized experience: Buyers from all over the world will be able to view properties in their preferred format—language, currency and units of measurement.
    No additional cost for listings: U.S. listings displayed on REALTOR.com® are displayed on the International site at no additional cost.
    Automatic inclusion of non-U.S. MLS listings already on REALTOR.com®, in multiple languages: members with MLS listings outside of the U.S., that are already being provided to REALTOR.com®, will find these listings under the U.S. inventory on the International site. The listings may be viewed/translated into multiple languages and are available for members to print or email to interested consumers.

To Non-U.S. Real Estate Agents and Buyers Realtor.com® International provides:

    More opportunities for global business development than ever before: For the first time, property listings from outside the U.S. will be available on REALTOR.com®.
    Listings from various locations around the world: These listings will be available in 11 languages, with area and currency conversion features to make browsing easier for consumers no matter where they reside.
    Aggregated non-U.S. listings: Move, Inc. and NAR are working with various organizations to aggregate non-U.S. listings. For information on becoming an international data content provider, please contact: globalinfo@realtor.com.







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